Why Should YouTube Become your Main Focus? - A Killer YouTube Strategy


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Have you thought to something else like MetaCafe or Viddler and other video sharing websites? Why YouTube especially? Let's have a look at that now.

The First Thing Is That YouTube Is Owned By Google

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As I've said before. It is some amazing ramifications for YouTube and for its future. As you might know, YouTube started out as a company that's not owned by Google. Actually, it was only relatively recently that Google purchased them.

If you look at Google as well as what they're on about, they're inside the money-making game. They're interested in making money online. Having a company like Google behind you'll be able to only spell good stuff in terms of success when it comes to making money.

That's another thing. Google has deep pockets with money. They're able to fund a company like YouTube for years if they want to. They've thought we would back YouTube because they've seen the potential that YouTube has. That's a really clear sign that YouTube is a technology you should keep close track of.

I think they're the second most-visited website on the Internet today. I think Google is #1. I must double check those stats there, but YouTube is significant.

Google also wants you to definitely be successful. If you're successful, it is going to make them more money too and make them more productive. So just the undeniable fact that they're behind YouTube implies that they're working hard to create YouTube as easy for you personally as possible to be successful.

In the event you look at the changes that YouTube has gone through since Google purchased them, you can view dramatic differences. You can view it in the AdSense program that's been introduced in the YouTube videos. You will see in the different designs and layouts that they have been working towards. You can see how YouTube videos are ranking much better inside the Google search engines. Having Google on their own side is just huge.

YouTube Videos Rank On the internet Search Results

So you've got that in your corner. If you're only submitting to YouTube, your chances of getting ranked in Google are so much higher when compared with all the other video sharing sites.

It is really an Incredible Traffic Source

This really is sort of an understatement, though if you look at YouTube, they only recently reached one billion views every day. I'm not even positive that we can visualize the time, but imagine one billion coins, you should be able to fill up an entire stadium full of coins. One billion views a day is huge, and this is just in one website.

In 2008 research was done that established that there were 71 million unique users in every month. That number has probably been superseded right now, but this is the latest information we've got on that particular statistic. It's actually a huge plus. Discover using this as a traffic generation source, you're at a disadvantage.


I think with the example that I used, FreeMagicLive, we've only touched the surface. We've really just scratched the surface and we're already on 15,000 people on the email list.

It Is A Search results On Its Own

Have you ever gone to YouTube and started searching for something, like in the hunt box right over here? More and more people now are utilizing YouTube as their main google search compared to Google. Is that this perhaps a trend that's going to continue in the future and as opposed to people just doing searches online, just go to YouTube to accomplish searches? Perhaps YouTube can become the #1 site where individuals want to search for information.

Look at this. What are the implications? If YouTube is potentially gonna become the #1 search engine in the world, what are the implications for the online business? And could you want to be in the right place on the right time with YouTube? I definitely think so.

YouTube Is Not Just For Teenagers Anymore

It is a question that I've had from your lot of people. It is said, "Sure, you were able to get success online, but your market is simply for teenagers." Given that may have been the case when YouTube was just starting out, but now everything has changed. Demographics for YouTube are changing and they're changing at a massive rate. It is not just for teenagers anymore, and if you're marketing to other age groups, this is good news.

Teenagers are still the highest number, but as you'll see in some of such statistics, YouTube is fantastic for other age groups as well. Look at this: 85% of the United States population has watched YouTube videos. That's huge. 85% from the whole United States has watched a YouTube video. That is incredible!

But now, see this. 71% of males between 45-54 have watched a YouTube video. How cool is? And this is the other thing, have a look at all these other age groups combined. These are individuals who normally have money. They are people who have jobs and can afford to pay for something online. In case you add up all these people, that's way over just the teenagers.

And you should see a similar trend to put the females. Have a look at these percentages of individuals who've watched YouTube videos in their lifetime. It's not just teenagers. This really is something to keep in mind when you think about using YouTube being a potential traffic source for the website.

YouTube Demographics Are Changing

It's not only for the teenagers anymore. As those teenagers develop, they become older, they start getting jobs, and they also start moving into some other demographic themselves.

What we're seeing here's a typical new technology adoption cycle. You may have seen what's called the S-curve. It's something like this, which is a typical curve for brand new technology that gets introduced in to a new market. For YouTube it's not different. They went through a massive growth phase here. I think they slowly started in 2005 and then had this exponential growth. We're sitting at 2010 right this moment, so this is where we are now.

That means that you still have a window of a couple of years to get your act together and also to start doing stuff online, because this part of the market here, none of the people are on YouTube yet. If this type of S-curve is true, that means there's destined to be a lot of people still joining YouTube, and you also want to be in the right position once they are all online and watching videos. You need to have your videos already on the internet for by 2012.

It's important that you start getting something online immediately, on YouTube in particular. This is how things are at. That is backed up by research done by the YouTube 2009 Report. This is an independent research company that did the investigation for that.

Let's move on. Think about the implications of these statistics. Think about these demographics and what meaning for you as a business online. How can you position yourself to help you be in the best possible position when this mainstream, people in america and the UK, hit YouTube and have on YouTube and start interacting on the internet on a regular basis?

What Are The Implications For the Business Now?

What can you need to do now to start to get ready for that? Take into consideration that. What does it mean in your case right now, and what will it mean for you in the foreseeable future? There are already things you could do now that could help you get placed in the future for YouTube.

You have an early mover advantage. 2012 is a peak for the mainstream in america and the UK. I have not even looked at statistics for places like China or India, along with their populations are huge. That's why I think we're really just at the beginning of the curve still. If you need to combine the whole statistics for the whole world, there's destined to be some very exciting things happening for YouTube. That's my prediction.

The "YouTube Beach Head Strategy"

What's all this leading to? I am a really strong believer in focus. I found this strategy. I'm calling it the YouTube Beachhead Strategy. The key reason why I'm doing this is really because I really believe that you need to focus all of your attention on one thing if you need to be successful. Focus on that, are right, and then once you've got it below your belt, move on to the next thing.

So what is this? Simply, the Beachhead Strategy is to locate a big ball and roll from it. That's really all it implies. It's about finding a big player out there, someone like YouTube in cases like this, and just go with the flow with them. Jump on board and use them since your leverage. It's about focused leverage, while keeping focused in this case is focusing on YouTube.

Where did I buy this idea from? I managed to get it from a guy called Geoffrey Moore, a fantastic thinker. He wrote a novel called Crossing The Chasm for the high tech industry. What he discussed was for any new technology, you've this product adoption cycle where it comes down to the early innovators, early adopters, early majority, late majority, and laggards.

This is typical for any new technology getting into the market. What Geoffrey Moore discovered was by investing in new technologies there's normally what he calls a niche or chasm. This is where most new modern day startup companies get into this chasm. They reach this point here and they run out of customers. They belong to this chasm and you never hear about them again. They disappear.

He discussed creating a beachhead strategy and it's like a beachhead that you can use for jumping onto the early majority. It gives you this jumping indicate get into the early majority. After you hit the early majority, this is when you hit the tipping point. Then things go hugely for you.

I'm by using this idea and I'm praoclaiming that if you want to go hit the tipping point for the industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to provide you the early majority to your niche, because it's one of the best vehicles to use right now to help you get major quantities of traffic to your site.

This is what it's all driving towards. I hope you can appreciate the reason here. With the power YouTube and the fact that they're teamed up with Google, it is just incredible. We are now living in incredible times.

You can go out and try and spread your attention and employ a whole bunch of different video sharing sites, different strategies, on different platforms and things, and wind up spreading yourself so thin you do not show any results, however this strategy has been tested and proved for now just employing it to YouTube. This is why I call it the YouTube Beachhead Strategy. I think you'll can understand why you need onto YouTube as soon as possible and focus your attention there.